Woman with Alopecia flaunts her Beauty in Diverse Lingerie Campaign

Yasmin Taylor, an Alopecia Sufferer, living in Abu Dhabi proves that having hair doesn’t define beauty, after starring in Scantilly’s second edition of the #TheNewSexy campaign. This season’s campaign shares another diverse line-up of powerful females ready to challenge mainstream perceptions of ‘sexy’. The new boudoir collection is modelled by women with an array of skin tones, body shapes, backgrounds, abilities and ages; all with the aim of celebrating the beautiful diversity of women.

Yasmin Taylor, born in Sussex, was first diagnosed with skin condition Alopecia at the age of 15. She was able to control her hair loss for a few years with the use of steroid injections, but after a stint of travelling at the age of 19 and the lack of treatment she lost all of her hair when she was just 20 years old. For many years, she was self-conscious of her condition, hiding her Alopecia from her peers by wearing wigs but one day she decided to stop hiding and show the world that she was beautiful with or without hair. Her refreshingly honest Instagram posts have helped many other with the condition come to terms with it and learn to love themselves unconditionally.

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Yasmin states, “I suffer with Alopecia, which is an autoimmune disorder where my immune system attacks my hair follicles, which makes my hair fall out. I was diagnosed at the age of 15. I lost all my hair just before my 20th birthday, I then started wearing a wig, which I hid behind for 3 years. Since March 2015 I took the wig off – I post pictures on my Instagram account of my hair loss, selfies and quotes – I write things along with what I post. For example my feelings on my hair loss, comments about what people have said to me regarding my hair loss or just how I see things. I get direct messages from people suffering with Alopecia – I didn’t realise I was inspiring people/helping others with what I post, so to find out I am really makes me happy.”

In the UK almost 100,000 people have Alopecia, yet the effects of this skin condition are rarely seen in the media. This lack of representation is a common theme not only against Alopecia sufferers but also amongst other traits that make the human race diverse. This absence is supported by a report run by The Fashion Spot in November 2016, exploring the range of models cast for Autumn/Winter Fashion Campaigns. Out of 438 models across 190 print campaigns, they found that only 23.3% of the models we’re of colour, only 4.1% were over the age of 50 and a disappointingly low 3.2% were plus size (over a UK size 16). #TheNewSexy has challenged these biases with models from all walks of life and, in the process, inspired people around the world to love their bodies.

Following the overwhelming success of the first campaign, the original stars were invited to select the next generation of inspiring models. Through this ‘Pay-it-forward’ system, eight women were chosen and photographed in the new Scantilly boudoir collection. These icons will be the core of the brand’s marketing plan and signify a new era for diversity in the fashion industry and wider.

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Head of PR and Marketing, Hannah Isichei follows: “The use of diverse role models should no longer be news worthy; it’s something all companies should practice in all areas. #TheNewSexy campaign isn’t a one-off. Women of all shapes, sizes and looks model our collections as we believe a larger variety of models should be seen by all. Society isn’t made up of one woman and we know our customers are all different, so why not give them someone they can recognise.”

When speaking of the campaign, Yasmin says, “We live in a world where no one is perfect and I feel a lot of the fashion industry like to pretend we do. Everyone looks different, people have imperfections but this shouldn’t be seen as a negative thing. Just because someone has no hair or a birthmark on their face shouldn’t be made to feel ugly because it’s not what we see in the media. Everyone is striving for ‘perfection’ but no one really knows what this ‘perfection’ should look like. I think it is important to involve different looks in the fashion industry because being different is a GOOD thing.”

The fourth Scantilly collection is available through curvykate.com, Debenhams, Bare Necessities (US) and Figleaves. The range including peep-hole briefs, sexy suspenders, half cup balcony bras and sheer basques is available in sizes DD-HH cups and S-XL. For more information please visit: www.curvykate.com.

Read the next installment of the campaign with Gemma here.

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