Plus Size Instagram Star Shows off her Body in Diversity Lingerie Campaign

Diana Sirokai, a Body Positive Instagrammer has recently flown the flag for plus-size women everywhere by showing off her fuller figure in Scantilly ’s second edition of the #TheNewSexy campaign. This season’s campaign shares another diverse line-up of powerful females ready to challenge mainstream perceptions of ‘sexy’. The new boudoir collection is modelled by women with an array of skin tones, body shapes, backgrounds, abilities and ages; all with the aim of celebrating the beautiful diversity of women.

Diana Sirokai, from North London showed that her body was something to be proud of by stripping down to her smalls. Diana, 20, who now has over 120,000 followers on social media, became a success after taking part in Curvy Kate’s annual model search, Star in a Bra. Her instagram page was created to show other women that she is 100% happy with her body and she wants to help to spread the message of body positivity.

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Diana states, “I was severely bullied when I was younger due to my looks and when I reached 20 years old I decided I wasn’t going to let them win anymore. I entered Star in a Bra with Curvy Kate in the summer of 2016, hoping to launch my modelling career again and I couldn’t have dreamed what happened. What seemed like overnight I gained thousands of followers just from posting images of myself where I’m happy in my own skin. I found body positivity and just wanted to share the message. I’m so proud to be modelling again but mostly I’m proud of the fact that I’m able to be an inspiration to other women out there.”

The average size for women in the UK is now a size 16, which is a shocking statistic considering the lack of body diversity seen in advertising. This absence is supported by a report run by The Fashion Spot in November 2016, exploring the range of models cast for Autumn/Winter Fashion Campaigns. Out of 438 models across 190 print campaigns, they found that a disappointingly low 3.2% were plus size (over a UK size 16), 23.3% of the models we’re of colour and only 4.1% were over the age of 50. #TheNewSexy has challenged these biases with models from all walks of life and, in the process, inspired people around the world to love their bodies

Following the overwhelming success of the first campaign, the original stars were invited to select the next generation of inspiring models. Through this ‘Pay-it-forward’ system, eight women were chosen and photographed in the new Scantilly boudoir collection. These icons will be the core of the brand’s marketing plan and signify a new era for diversity in the fashion industry and wider.

Head of PR and Marketing, Hannah Isichei follows: “The use of diverse role models should no longer be news worthy; it’s something all companies should practice in all areas. #TheNewSexy campaign isn’t a one-off. Women of all shapes, sizes and looks model our collections as we believe a larger variety of models should be seen by all. Society isn’t made up of one woman and we know our customers are all different, so why not give them someone they can recognise.”

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When speaking of the campaign, Diana says, “Fashion is everywhere and if we continue to show unrealistic bodies or only one type of body, millions more women will eventually end up feeling insecure. As I’m active on social media I receive a lot of messages from people saying I’m fat and unhealthy, well to me, being insecure and having a negative relationship with your body and mind are just as unhealthy as anything else. It’s about being you, when you love who you are. Others will see you as sexy if you have the confidence and believe in your heart that you are worthy.”

The fourth Scantilly collection is available through curvykate.com, Debenhams, Bare Necessities (US) and Figleaves. The range including peep-hole briefs, sexy suspenders, half cup balcony bras and sheer basques is available in sizes DD-HH cups and S-XL. For more information please visit: www.curvykate.com.

Read the next installment of the campaign with Seema here.

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