As the world gears up for a summer of sport and good weather, from the Euros to Wimbledon, we’re all about mindful movement and exercise that feels good.
The rise of mindful movement
From the runner’s high to chasing endorphins, we often discuss the mental effects of the workouts we partake in or the classes we go to. But beyond the chemical reactions and Strava gloating, there’s a new conversation in fitness that solely focuses on exercise that works for you.
We’ve long laboured under the idea that all exercise is good exercise (which on a physical level, it mostly is), but as body confidence continues to dominate social media, the days of exercise being a chore for shrinking our bodies are on the out.

In the place of 4 am gym work outs and gruelling after work runs, is classes and workouts we each actually enjoy. Movement is no longer a one size fits. We’re learning how motivating and positive engaging with exercise can be when we don’t feel we have to hype ourselves up for it or promise ourselves a reward afterwards.
Gone are the days when exercise was a punishment or a necessary evil, replaced with movement that works for each and every one of us- whether that be a 5-mile run, a Taylor Swift themed spin class or a walking pad in front of the tv (hot girl walk, anyone?).
The support dilemma
But comfort and enjoyment are more than just a fun dance class, they’re also about body confidence and comfort in our skin. It’s feeling free to move, shake and work out as we please, feeling secure and supported, which is where the Everymove Sports Bra comes in.

Designed for fuller busts and tested on real women in real workouts, our game changing sports bra offers unbeatable support that lets you move freely and with confidence. Designed up to K cup with flexi-wires and a triple layer fit for support and comfort however you move, Everymove is the sports bra for bigger boobs.
Don’t just take our word for it…
Already a fan favourite since launch,
Everymove has been praised by customers
for transforming their workouts – with recent Instagram polls showing:
• 89% feel less bounce wearing Everymove
• 83% say they feel more confident and motivated to exercise
• 79% of wearers would recommend Everymove to a friend.
This isn’t just a sports bra – it’s a movement.
Based on an Instagram poll, 100 women. June 2025.
But most importantly, it’s about confidence and comfort, about feeling happy in your skin and moving how you want. If we take anything away from this sport fuelled summer, it’s the idea that sport should be fun and (boob) worry free!