Help! My boobs face east and west.
Understanding the East/West Challenge in Fuller Bust Bras
Many fuller bust bra wearers find that their breasts look East/West (towards the armpits) when styling their outfits. In fact, so many of us stick to a padded or moulded bra to try and create shape to their silhouette but we know the struggle: gaping cups, East/West spread boobs, zero uplift or forward projection which restricts us from wearing our day-to-day outfits with confidence.
Strapless bras, for many, have become synonymous with unpredictable wardrobe malfunctions. D-K cup wears often opt for Full Cup or Balcony Bras without realising a key design feature which will change your silhouette, and your life!
Why do bras not offer the right shape or support?
Understanding the problem requires looking at common flaws in many bras:
- Insufficient Support: If a bra is not the correct size, you will find it offers a lack of support. The band should offer 80% of the support to lift and shape your bust.
- One-shape for every outfit approach: Many people get stuck in a bra rut, wearing the same shape bra under every outfit.
- Poor Material Choice: he fabrics your bra is created with can lead to a less supported look and feel to the bra.
- Inadequate Structure: Lack of proper underwires and side supports can cause the bra to lose shape over time.
Revolutionise Your Wardrobe with our Victory Balcony Bra
Introducing the Perfect Solution: Our Victory Balcony Bra with Side Support
Forget everything you knew about Balcony Bras! Victory has got everything you need for great shape, support and without any padding!
- Customised Support from a 30” Band: Offering sizes starting from a 30” band ensures a snug fit, meaning the band hugs and holds for 80% support.
- Uplifted Structure: Our bras are designed with sturdy underwires, non-padded 4-part seamed cups and side support shape to maintain the bra's rounded look and provide consistent support.
- Breathable Comfort: Lightweight mesh cups offer all the shape without the padding. Breathable against the skin, making the bra perfect under outfit layers or barely there for those warmer days.
- Great shape under clothing: The perfect foundation to every outfit – The Victory Balcony Bra lends itself well to high necklines and fine to chunky knits.
Dress Without Restrictions!
With our balcony bra, every-day great shape becomes part of your wardrobe, giving you the freedom to feel confident in every outfit:
- High-neck tops: Wear full coverage tops without adding bulk.
- Chunky knits: Wear as the foundation to your winter wardrobe, streamlining your silhouette offering forward projection and uplift.
- Form fitting outfits Great shape, without the padding. No longer fear cone boobs thanks to the side support of Victory!
Celebrating Real Success Stories
★★★★★
Perfect fit and great shape
Trusted Customer
★★★★★
Perfect as usual, this is the 3rd one in the same design but different colour. Fits perfectly and doesn’t irritate under the arms like some styles do.
Mandi Friday
★★★★★
Fits perfectly, can’t fault it.
Karen Tuesday
★★★★★
Fits perfectly, can’t fault it.
Trusted Customer
Curvy Kate’s Bra Whisperer talks about how important a well-fitted Balcony Bra truly is:
"Many fuller bust customers come to me wearing a padded or moulded bra but for many, they experience gaping and the cup standing away from the body which can distort the shape of the bra. A non-padded balcony bra like Victory which features side support offers a wonderful, rounded shape, uplift and sits closely to the bust. The Victory bra really is game-changing and for so many Curvy Kate customers – a must have bra in every colour!”
Discover Your Perfect Fit
A perfectly fitting balcony bra will offer:
- 100% support from the back band, this should feel firm but not tight.
- Underwires should reach around all your breast tissue at the side and into your armpit area to avoid wires digging in.
- The wires should sit firmly between the bust for separation and uplift.
Putting on your balcony bra properly, is the most important step as it enhances how the bra fits your body and the comfort which you feel! You can learn more about how to put a bra on properlyon our Bra Fitting Advice page.
Take the Leap of Trust
We understand your worries around Strapless, and that's why we invite you to try Victory for yourself. Experience the freedom of movement, the confidence in every step, and the ability to wear anything without a second thought.
We believe everybody with a fuller bust should have confidence and freedom to live life without limits.
Find your perfect fit in a Curvy Kate Balcony Bra Collection.
